Fashion Articles
Buying Armani Clothing - Some Thoughts
By Tommy R Hurley
The Armani name is one of the best known clothing brands in the world and the company has established a significant reputation in the designer sector with ranges covering all elements of the mix from leisure wear to haute couture. Founded in 1974 by Giorgio Armani himself and Sergio Galeotti the company now offers a range of clothing and related brands for consumers all over the world.
Since the Armani house was started the company has moved steadily into various brand sectors both in terms of clothing and in related products. As well as designing a variety of clothes for men, women and children, the Armani name is now available on a range of other products. These include watches, eyewear, accessories, home ware, jewellery, cosmetics and perfume. The company has even introduced a range of Armani hotels in recent years.
But, it is probably the clothing ranges for which Armani is best known -- these ranges offer options for all styles and tastes and has, in recent years, made major in-roads in the men's wear sectors. The signature retail brand for the company is Giorgio Armani. This is probably the most expensive Armani range available to regular shoppers. For most consumers Armani Exchange is the range that they know best. This range was set up at the beginning of the 1990s to give consumers access to more affordable Armani designs that could be worn on an everyday basis.
For many people (especially men), the Armani jeans range is the one they use most. This range doesn't just incorporate denim but also a range of other leisurewear and accessories for everyday life. Younger shoppers can also take advantage of Emporio Armani, a brand that is targeted at giving style choices to younger people. Even the kids won't lose out here as their parents can buy them clothes
and accessories at Armani Junior!
At the more exclusive end of the ranges the Armani Collezioni designs and manufactures clothing ranges for both men and women with an emphasis on reproducing the fine tailoring for which Armani is so well-known into professional wear.
Finally, Armani Prive is the crème de la crème of the Armani brand in haute couture terms. This is a made to wear service that is not available in retail outlets and as such it is probably the most pricey of all the Armani brands.
Conclusion
Many people believe that the fact that Armani clothing is so popular is because the ranges are all well-made from high-quality materials and are comfortable to wear. They also look just right -- whether people are looking to buy a designer suit or a sweatshirt and jeans. The breadth of brand ranges here means that the designer can offer something for everyone and can suit just about any budget, bringing haute couture to the high street. Some men simply like to wear Armani underwear, for example, some like to wear the jeans and leisure wear and some will splash out on higher range designer clothing such as suits for special occasions. There are few designers that appeal to so many different kinds of people at the same time. Armani's stated aim from the outset was to bring style to suit everyone to the high street which goes some way to explaining why so many people now like to buy from his ranges.
Find additional information and Armani designer clothing at Brown Bag Clothing, where you can browse the UK`s widest range of top name designer brands at discounted prices. Brown Bag Clothing has been online since 1999.
Tommy Hurley researches and writes on fashion.